How can plane design achieve "strategy" (2)

The science of plane vision

Vision will give people a series of physical, psychological, emotional, and action responses. Design is the science of visual experience, which includes two aspects. One is the physiological reaction and the basic human reaction. The other is composed of random or uncertain factors. Such as personal preferences, personality and so on.

First, relatively stable aspects:

Mainly physiological perception, some of the people's visual habits, visual processes, visual logic, such as from top to bottom, from left to right, like a coherent, repeated, like to have a contrast. There are also people who like the colours most like the complementary colors and so on. This is all related to people's physical habits. They are all instinctive responses to human physiology. As a designer, this knowledge should be fully understood and used flexibly. Design is a concern for “humanism”. First, the culture and human perception methods should be studied and summarized.

Second, the unstable aspects:

The unstable aspect mainly refers to the differences in emotion, quality, taste, and experience. In the design process, you need to have a certain ability to judge and grasp. You need to be objective and restrained in order to complete excellent design.

Third, the science of design thinking:

Design must have a scientific way of thinking, find differences in the same, find common ground in different areas, and be able to use a variety of thinking methods such as vertical and horizontal connected thinking and divergent thinking. Being good at using scientific thinking to find unique and new visual images can constantly discover new possibilities. The science of plane vision is actually a very deep and deep knowledge. Only in-depth and comprehensive research can ensure the continuous improvement of the design level.

General process of graphic design

The process of graphic design is a planned, step-by-step process of continuous improvement. The success of the design depends largely on whether the concept is accurate and whether it is perfect. The beauty of design is endless and improvement depends on attitude.

I. Investigation

Surveys are the process of understanding things. Design needs are purposeful and complete investigations. Background, market research, industry surveys (on brands, audiences, products...), on positioning, performance techniques,... Surveys are the beginning and foundation of design (background knowledge).

Second, content

The content is divided into two parts: the theme and the specific content. This is the basic material for the designer before the design.

Third, the concept

Idea concept is the first step in the design. In the design, "thinking" is more important than everything else. The idea is always independent of the design. It may be the hardest thing to convey "ideas" in your visual works.

Fourth, mobilize visual elements

The basic elements in the design are equivalent to the "components" of your work. Each element has the function of transmitting information. Really good designers tend to be "squeaky," and they use every element to start with the overall needs. In a layout, constituent elements can be divided according to categories. For example, they can be divided into: title, context, background, color tone, subject graphic, blank space, visual center, and so on. Graphic design layout is the process of organically combining different elements. For example, in the layout, often using frames (also called bones), there are many forms. Regular framework and non-regular framework, visible framework and hidden framework. There are also elements in the font, for the selection and matching of fonts and fonts is very particular about. The process of choosing the font style is a process of aesthetic judgment. There is also a use of the element color to reflect a designer's understanding and cultivation of colors. Color is a language (information). Color has emotions that can make people think, make people feel cool, front and back, weight, size, and so on. Being good at mobilizing visual elements is one of the designer's must-have capabilities.

Fifth, choose the method of expression

The technique is skill. Today, with the proliferation of visual products, it is not easy to move audiences. More visual works have been automatically ignored by people's eyes. There are several ways to get your message out? One is a complete and perfect design that is expressed in traditional aesthetics and will be read and remembered by the audience. The other is in novel or surprising ways (including materials), and the third is crazy advertisements for carpet-type forced bombing. And what do we need more?

We have learned many kinds of graphic processing and performance techniques in the three major components, such as contrast, analogy, exaggeration, symmetry, primary and secondary, light and shade, variation, repetition, contradiction, radiation, rhythm, thickness, coolness and warmth, and area. There are also graphic effects such as oil paintings, pencils, watercolors, prints, crayons, graffiti, etc. There are others such as photography, old photos, and so on. What kind of choice do you have? It depends on your purpose and target group, and your design skill level.

Sixth, balance

Balance can bring about visual and psychological satisfaction. The designer must solve the balance of the force field in the picture and the balance between the two. The sense of balance is also the ability of the designer to compose the picture. Balance and imbalance are relative, and the criterion of whether to meet the theme is the standard. Balance is divided into symmetrical and asymmetrical balances, including point, line, surface, color, and space balance.

Seventh, out of color

Remember, you have to create visual excitement to sublimate your work.

Eight, about style

As a designer is sometimes opposed to "style", the formation of a fixed style means self-zombie, but the style is also a performance of a designer's personality, preferences, experience, self-cultivation, but also a sign of maturity of the designer. Thought that "understand Datong, we can only take the edge."

Nine, production

Check items include: graphics, fonts, text, color, layout, proportions, bleeding...

Requirements: The visual imagination and effect must be pleasing to the eye, and more importantly, it should be understood by the audience!

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